Welcome to the jungle!
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meet the predator
call me jenie
born on 02/20/83 after my Dad & Mom drank beer and ate balut 9 months before
lives in Singapore, but always a Pinoy at heart
works as an advertising copywriter, but hates proofreading her blog entries
loves true friends, fake DVD's, alternative music, alcohol, sarcasm, boxing, hatha yoga, and House (the TV series,not the music genre)
loathes indifference, power trippers, narcissists, giant egos and bad breath
tries to live by the quote "Postpone death by living, by suffering, by error, by risking, by giving, by losing." by Anais Nin
discernment
It’s my third week at my new job, and I’m bored. No, I’m not complaining about the kinds of projects I’m getting. I’m actually ranting about the lack thereof. Inasmuch as I’d like to rejoice about this gained freedom, I’m left anxious and feeling useless each time I go home without really accomplishing much for the day. Just to keep my brain cells from drying up, I’ve thought of initiatives left and right, hoping that someday I’ll create a piece I can mount on my bedroom wall. Conceptualizing ads has actually become a pastime and not a chore anymore. I do it while riding the MRT, waiting for the bus, and even in the toilet. I guess I’m finally taking this craft seriously, not just for the job evaluation, but for the sole reason of improving and learning as much as I can, while I’m still a ‘junior’ and eligible for wacky mistakes.
I’ve doubted my capabilities to write for the nth time, simply because I believed most people are doing a better job. They express themselves succinctly, with the perfect choice of words, syntax, and the certain kind of wit as manifested in most blogs these days. But as time passed by and I realized that I’m in an entirely different arena. Copywriters are not tasked to write to express their thoughts, opinions and sentiments. We are tasked to express what uptight clients want to express, in the most creative and concise way as possible. We merely write for them, and not for ourselves. And if fortunate enough, use the client’s product or services to create work that will put the Creatives on a pedestal. It’s never an easy and fulfilling job at the end of the day, but someone’s gotta do it.
I’ve been in this industry for three years now. But it was only a few months ago when I finally heeded its call. And finding my voice in this field will definitely be the ultimate reward.
Besides, even if I think I can call most people my age as good writers and I admire their blog entries and articles, I strongly believe that not everyone is called to write for advertising.
12:39 PM
Wednesday, September 19, 2007
